Sobeys' new brand platform, "So Be It," embraces the unpredictable and messy realities of everyday life, positioning the grocery chain as a reassuring presence for Canadian families. In a crowded market, Sobeys needed a message that truly resonated, and "So Be It" became their positive perspective on life's daily challenges. Whether it's a last-minute meal dilemma or an unexpected setback, Sobeys offers the solutions that help families navigate it all with ease.