MCDONALDS RONALD MCDONALD HOUSE CHARITIES (RMHC)

McDonald’s Canada introduced new heart-shaped RMHC cookies in which proceeds went towards helping families with sick children stay together at Ronald McDonald houses across Canada.

Outcome: Working with the Watt team, we brought the campaign to life by styling and photographing all heart-shaped cookies and packaging. Graphics were then used for all interior and exterior print communications, digital menu boards and touch-screen kiosks.

SCOPE OF WORK

  • Art Director on set with Photographer and Food Stylist

  • Art Direction and Layout of in-store and digital communications

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