KEEP UP CANADA

The #KeepUpCan campaign by GE Appliances Canada was launched to unite Canadian soccer fans in support of Canada Soccer’s Men's National Team as they competed on the world stage in Qatar..

Utilizing AR technology, the campaign introduced an Instagram filter that allowed fans to play a virtual game of keep-up, with each head bump of the digital soccer ball sending a virtual cheer to the team.

I designed the official logo for the #KeepUpCan campaign, ensuring it visually captured the energy and national pride of Canadian soccer. The logo became a key visual element across digital and promotional materials, reinforcing the connection between Canadian fans and their national team during this historic moment.